Hoosier PRSA Blog

PRSA Summer Social in Evansville July 28!

If you are a PR pro in—or have clients around—the Evansville area, then you’ll want to check out the PRSA Summer Social this Thursday, July 28.

Network with fellow communications pros, enjoy food and drinks, and enter your chance to win a number of great door prizes.

Date: July 28, 4-6 p.m.
Location: Blush (The Merigot, 615 NW Riverside Dr., Evansville, IN 47708)
Cost: $5

Don’t miss this chance to meet communicators and learn more about the benefits of being involved in PRSA. Register today!

Free Meet the Media breakfast—Register today!

Network with journalists, enjoy breakfast and receive admission tickets to local attraction all for FREE for PRSA members!

On July 27 at the Indiana Historical Society join four multimedia journalists as they discuss the increasingly competitive industry of photojournalism. With new technology and social media, the armature is capturing news and pushing it out free of charge for the entire world to consume. As newspapers, magazines and television news stations slash budgets; photojournalists and video journalists are reinventing their craft.

With photojournalism in flux, public relations professionals are moving into the driver’s seat to create news on behalf of their organization. Join the following multimedia journalists to talk about how we can work together:

• Tom Triol - photographer at WRTV6
• Tom Russo - photographer at Greenfield Daily Reporter
• Charlie Nye - photographer at the Indianapolis Star
• Vanessa McClure –multimedia journalist at Fox 59

You'll receive breakfast and admission tickets to use later at the Indiana Historical Society's Indiana Experience. All this will be offered if you are a member of PRSA - just one of the many reasons why it pays to be a PRSA Hoosier Chapter member.

Register today!

Photojournalism in Flux
A Breakfast Panel Discussion with Four Multimedia Journalists

Date: Wednesday, July 27 at 8 a.m. – 9 a.m. (doors open at 7:45 a.m.)
Location: Indiana Historical Society, 450 West Ohio Street, Indianapolis

Parking is available in the IHS lot, accessible off New York Street (east of West Street)

-Rachel Sorvig

PR + Improv? July PRSA Luncheon

We got up out of our seats for more than networking and food at the latest PRSA luncheon. Len Mozzi professional trainer, consultant and coach, had the PRSA luncheon attendees participating in interactive and entertaining exercises.

Combining 20 years of experience as a theater professional with expertise in training to provide a unique perspective on leadership skills, Mozzi taught us several important “commandments” for creative and effective leadership.

 

There was so much excitement packed into this luncheon, you’ll have to review Mozzi’s additional materials to get all 10 Commandments of Creativity but here are a few important ones to keep in mind:

 

Thou Shalt Seek to Discover Rather Than Try to Invent – Rather than reinventing the wheel of communication, Mozzi suggets we embrace and discover new elements within our communication toolbox, rather than making up a new tool.

Thou Shalt Not Deny – How often do you say “Yes, BUT…” in a meeting? Mozzi suggests starting to say, “Yes, AND...” This prevents your response from coming across negative and might provide additional insight into solving the problem at hand.  

Thou Shalt Listen Actively to Thy Partner – Mozzi suggests that we should stop thinking about our next comment in the meeting and actively listen to what our coworker or associate is saying in a meeting.

Thou Shalt Make Thy Partner Look Good – What goes around comes around, right? Mozzi reiterated the importance of making others around you look good in any circumstance.

If you want to learn about the rest of the 10 Commandments of Creativity, be sure to visit www.lenmozzi.com for upcoming events and other opportunities.

We would like to thank our sponsor, Moreover Technologies for their support. Moreover Technologies offers real-time, relevant global news and social media, media monitoring, news monitoring, business intelligence and content aggregation services. If you’re interested in learning more about Moreover Technologies, contact Joel at 847-430-3276 for more information.

For more information about Len Mozzi's next speaking engagement and notes from the luncheon, feel free to download the additional information below.

Download Len Mozzi Handout, July Luncheon

Download LEAD flyer 2011-1

 

Chapter Updates from July 13 Luncheon

Luncheon topic: Improvisation Skills for PR Professionals

Sponsor: Moreover Tehnologies

Speaker: Professional Trainer, Consultant and Coach, Len Mozzi

 

Announcements from the Podium:

• APR: Congratulations go to Jim Gavin for receiving his APR! He will be formally pinned at today’s luncheon. For more information on the accreditation process or to inquire about the chapter’s next study course, please contact Accreditation Co-Chairs Andrea Farmer or Melissa Kleinschmidt at accreditation@hoosierprsa.org.
• We have several exciting events coming up, as well!
  • Meet the Media:
  • On Wednesday, July 27, is our next Meet the Media session, with the topic being Photojournalism in Flux. This event is FREE to members and $10 for non-members. Details: 
    • Wednesday, July 27 at 8 a.m. – 9 a.m. (doors open at 7:45 a.m.) atIndiana Historical Society, 450 West Ohio Street
    • Register at hoosierprsa.org
    • The industry is becoming increasingly competitive for photojournalist. With new technology and social media, the armature is capturing news and pushing it out free of charge for the entire world to consume. As newspapers, magazines and television news stations slash budgets; photojournalist and video journalist are reinventing their craft.
    • With photojournalism in flux, public relations professionals are moving into the driver’s seat to create news on behalf of their organization. Should public relations professionals turn to traditional multimedia journalists to tell their organization’s story? Or is a broader focus needed?
    • Join the following multimedia journalist for a panel discussion:  
      • Tom Triol - photographer at WRTV6, Tom Russo - photographer at Greenfield Daily Reporter, Charlie Nye - photographer at the Indianapolis Star, Vanessa McClure – A multimedia journalist at Fox 59
    • Panelists will share how the industry has changed and how public relations professionals can work better together. Tom Triol and Charlie Nye both have 20+ years of experience of working for Indianapolis media organizations, while Tom Russo will share his experience at a smaller newspaper. Also find out how young professional Vanessa McClure shoots and edits her own video, while also reporting on camera as multimedia journalist.
    • The Indiana Historical Society is providing breakfast and free admission tickets to the Indiana Experience at the Indiana Historical Society – first come, first serve. 

•  
  • New Professionals:
    • On Thursday, July 28, is the next New Professionals Social Event. All are welcome from 6-7:30 p.m. at the Thr3e Wise Men Brewery in Broad Ripple. Please e-mail New Pros Co-Chairs Jim Hoff and Diane Peasel at newpros@hoosierpra.org or check out their Facebook page by searching for “Hoosier PRSA New Professionals”.  

•  
  • Professional Development:
    • Hot on the heels of the August luncheon will be our Social Media Bootcamp III on Saturday, August 13, a half-day seminar from the Hoosier Chapter’s Professional Development committee and hosted by University of Indianapolis. Registration details will be posted soon as we finalize the four break-out sessions for that day.
  • Next Luncheon:
    • Please note the August 10 luncheon will NOT be at the Fairgrounds, but will instead be downtown at the Sheraton City Centre. (There is some other little event known as the State Fair going on then, so we think it’ll be a bit crowded at the Fairgrounds.) More information will be posted on hoosierprsa.org soon.

 

Chapter Updates from June 8 Luncheon

Luncheon Topic: Diversity in public relations: Past, present and future

Sponsor: ExactTarget

Speakers:
Keianna Harrison, Managing Partner, H2H Group
Roberto Ponce, President, Ponce de Publicidad
Jan Michaelson, Shareholder, Ogletree Deakins

Announcements from the podium:

• A reminder to always update your contact information at BOTH prsa.org and hoosierprsa.org, any time you have a change in jobs, email addresses, etc.
  • To update at prsa.org, click on MyPRSA on the home page and log in. To update at hoosierprsa.org, use the link right on our home page to log into our Avectra management system, where step-by-step instructions are included for updating your information. Please be sure to go to both prsa.org and hoosierprsa.org to update your information if you are not receiving e-mails from one or both groups, or you’ve just changed jobs or had other contact information changes.

• A few upcoming events to take note of:
  • On Wednesday, July 27, we’ll have our next Meet the Media session, with Photojournalists and Multimedia Reporters. Watch our website for more details on location and registration information.
  • Also, note that our annual Social Media Bootcamp is coming up on Saturday, August 6. This will be our third such bootcamp held each summer and always a popular continuing education program. Watch the website for location details and registration information.

• A new version of our website will be launched soon. We’re very excited to unveil it and know it will be a valuable asset to our members and guests.

• An important note for all of you who mark your calendar for the second Wednesday of every month. Next month (July 13) will feature with speaker Len Mozzi. Len will speak on facilitation, meeting and listening skills through improvisation. Attendees will learn implementable strategies for improving management outcomes through advanced listening and presentation skills that yield "getting to yes" outcomes.  Again, more info is online at hoosierprsa.org.

Best of Show Winners at Pinnacles 2011

A few winners of the Best of Show from this year's Pinnacles talk success!

For a Student Project a Best of Show went to University of Indianapolis Top Dog Communication for Crossroads of America Council Event Plan.

 

For a Student Project a Best of Show also went to Anderson University for Promoting the Entrepreneurship Camp.

For a Professional Project a Best of Show went to St. Vincent Health for Creating a Healthy Community: A Media Partnership.

 

 

For a Pressional Project an Award of Honor went to Shank Public Relations Counselors for Pathways to Success 2009-2010.

 

 

Success at the Pinnacles 2011

The Public Relations Society of America (PRSA) Hoosier Chapter, Indiana’s leading association for public relations professionals, held its annual Pinnacle Awards celebration last night. The event, which took place at the Sheraton Indianapolis City Centre, was emceed by Indianapolis weatherman and radio personality Paul Poteet.

The awards celebrate the best and brightest in communications projects and programs from 2010, honoring students and professionals who submitted work from the past year in a number of categories.

“The Hoosier Chapter’s Pinnacle Awards honors some of the most creative and innovative campaigns and tactics from Indiana’s public relations practitioners,” said Hoosier Chapter President Becky Polston, APR. “The entries represent the diverse membership of our chapter with submissions from agencies, corporations and non-profits, as well as from some of our student chapters.”

Best of Show honors were given in the professional categories to St. Vincent Health and Shank Public Relations Counselors and in the student categories to University of Indianapolis Top Dog Communication and Anderson University.

Awards also were given to organizations for programs (campaigns with multiple elements) and projects (one-time events or materials) in the following categories:

 Student Awards

Student Project

Best of Show

University of Indianapolis Top Dog Communication for Crossroads of America Council Event Plan

 

Student Program

Best of Show

Anderson University for Promoting the Entrepreneurship Camp

Professional Awards

Professional Projects

Best of Show

St. Vincent Health for Creating a Healthy Community: A Media Partnership

Annual Report

Award of Honor: Shank Public Relations Counselors for Pathways to Success 2009-2010

Audiovisual Program

Pinnacle Award: Indiana University Health for Hospice House Video

Collateral Materials

Award of Honor: Indiana University East for IU East Viewbook

Award of Honor: Hirons & Company for the New Wishard Capital Campaign Case Statement

Project Writing

Award of Honor: University of Indianapolis Top Dog Communication for Member Handbook

Public Service

Pinnacle Award: Hirons & Company for the New Wishard Report to Our Community TV PSA

Social Media

Award of Honor: BLASTmedia for Mimobot, Hello Kitty USB Flash Drive YouTube Give Away

Award of Honor: Kappa Alpha Theta Fraternity for the Fraternity Blog

Professional Programs

Best of Show

Shank Public Relations Counselors for Bridges to Japan – An Exhibit of Relationships

External Communications

Pinnacle Award: Kyle Communications for Project RAD

Pinnacle Award: Bohlsen PR for the Indiana SMP Program

Internal Communications

Pinnacle Award: OneAmerica for Active Choices Wellness Program

Award of Honor: Indiana University Health for The Strength It Takes: IU Builds a Brand Promise of Assurance

Marketing Communications

Pinnacle Award: Bohlsen PR for Spirit and Place Festival, 2010

Pinnacle Award: Indiana Humanities for Food for Thought Campaign

Pinnacle Award: Indiana Department of Revenue for the I-File Marketing/Communications Strategy

Award of Honor: Miller Brooks Inc. for BioStorage Marketing Communications Campaign

 
Media Relations

Pinnacle Award: Borshoff for the 2010 Indianapolis Prize, Indianapolis Zoo

Public Affairs

Award of Honor: Hirons & Company for City of Indianapolis and Citizens Energy Group: Utility Transfer Public Outreach Campaign

Social Media

Award of Honor: National Precast Concrete Association for NPCA Social Media Strategy

Special Events

Award of Honor: MillerWhite, LLC, for Womack Restaurants – IHOP Celebrate 20

Award of Honor: Hirons & Company for the New Wishard Groundbreaking

 

Chapter Updates from April 13 Luncheon

Luncheon Topic: Lobbying, the new 'L' word?' The state of public affairs

Sponsor: The Corydon Group

Speakers and contact information:

Roger Harvey, Principal, Bose Public Affairs Group - harvey@bosepublicaffairs.com

Vince Griffin, VP Environmental and Energy Policy, Indiana Chamber  - vgriffin@indianachamber.com

Deana Haworth, VP & Director of Account Services, Hirons & Company - dhaworth@hirons.com

Student Chapter: Indiana Wesleyan

Chapter president: Maryn Young Maryn.Young@student.indwes.edu

Announcements from the podium:

• First is a reminder to always update your contact information at BOTH prsa.org and hoosierprsa.org, any time you have a change in jobs, e-mail addresses, etc. Full information on how to do that will be in our blog recap post.

• To update at prsa.org, click on MyPRSA on the home page and log in. To update at hoosierprsa.org, use the link right on our home page to log into our Avectra management system, where step-by-step instructions are included for updating your information. Please be sure to go to both prsa.org and hoosierprsa.org to update your information if you are not receiving e-mails from one or both groups, or you’ve just changed jobs or had other contact information changes.

• The topic for the next New Pros Roundtable will be "SEO: what it means for PR". It is Thursday, April 28, at 6 pm at Young and Laramore downtown. Jesse Laffeen, consulting manager at Slingshot SEO, will be the featured expert. For more details, check out the Hoosier PRSA New Professionals Facebook page.

• April is APR month. I invite our Accreditation Co-Chairs, Melissa Kleinschmidt and Andrea Farmer, to make an announcement about APR month. [after they're done] On a related note, the Universal Accreditation Board is giving away an iPad 2 to a lucky accredited member, as part of APR month. To find out more details on how you can enter the contest, go to praccreditation.org or see our luncheon recap blog at hoosierprsa.org later this afternoon.
  • Individuals who send an email with “APR” as part of their electronic signature box to apr.ipad.giveaway@prsa.org will automatically be entered in a random drawing to win an iPad 2 ($499 value) and a year’s worth of data service ($300 value), which were donated to the UAB by Seattle-based The Frause Group Inc. Individuals who attach a digital scan to their email showing APR on their business card will be entered in the drawing a second time (complete contest rules).

• An important note for all of you who mark your calendar for the second Wednesday of every month. Next month will be our annual Pinnacle Awards Celebration, an evening event that will take the place of our regularly scheduled luncheon. Also, it will be on May 18, at 6 p.m. atop the Sheraton Indianapolis City Centre, in their Panorama Room. Again, more info is online at hoosierprsa.org.

• The entries are in.The judging process is underway.You’ve submitted your best work. (Or at least wondered who else did!) Whether or not your organization is up for an award, now is the time to reserve your seat at the year’s premier networking event happening Wednesday, May 18 at 6 p.m., at the Sheraton Indianapolis City Centre.It will be an exciting evening of celebrating the Hoosier Chapter’s best work and announcing the winners in both the professional and student categories. Don’t miss this opportunity to network with fellow Hoosier PRSA members and PR practitioners, and learn from one another’s accomplishments.The evening will include dinner and a cash bar. And, Paul Poteet – Indiana's most popular weatherman, meteorologist & morning drive radio character, voiceover specialist, co-host of The Paul & Tom Internet Radio Show and WTHR Channel 13 contributor – will emcee the event.Business dress is appropriate. Extend this invitation! 
   
• Were your colleagues involved in this project? Don’t forget to include them in the celebration of all of your hard work! And what about your boss? Surely you’d like him/her to see your work being recognized by your peers! Make it an evening out with your clients, too! Students – there’s no better place to shake the hands of local PR practitioners

• The chapter has hired a new chapter administrator, the folks at The Corydon Group. The contact@hoosierprsa.org e-mail address will not change, but our phone number and physical mailing address will, of course, we will update it online at hoosierprsa.org as soon as our new number is confirmed. And speaking of hoosierprsa.org, we are in the process of designing and developing a new website! We are very excited about the project and hope to unveil it sometime in May. So keep an eye out for that!

 

Lobbying, the new 'L’ word?' The state of public affairs.

Public affairs, public policy and advocacy are three important aspects of public relations. Attend the PRSA luncheon on Wednesday, April 13, to learn how these three areas are, among other things, engaged in and responsible for educating various audiences on all aspects of legislative, regulatory and policy issues as well as interpreting and reacting to public opinion.

Three exceptionally qualified speakers will join us for a panel discussion to better understand the public affairs landscape in the current political environment. We will hear from:

• Roger Harvey, Principal, Bose Public Affairs Group
• Vince Griffin, VP Environmental and Energy Policy, Indiana Chamber
• Deana Haworth, VP & Senior Account Manager, Hirons & Company

 

The moderated panel will provide insight and guidance to attendees on how to effectively manage public affairs initiatives to achieve desired PR outcomes. If you have a question you’d like to submit to the moderator please email luncheons@hoosierprsa.org. Audience Q&A will be reserved for the last 10 minutes of the luncheon as well

Lights. Camera. Action!

Canteloupe's Jon DiGregory will join Hoosier PRSA for the March 9th luncheon to discuss the ever-changing landscape of video marketing. Jon joined us for a quick, Flip Video interview to a preview his presentation. Chris Herndon, director of marketing and communications with the Indianapolis Indians will also join us March 9th. Chris will speak about how his team successfully used video in its public relations campaign to increase the number of tickets sold at Victory Field. Register here by Friday, March 4!